Phones 4U

The Escape Travel Money MasterCard Prepaid Card offers the ability to move and withdraw money abroad. Customers can choose to add travel money to their card and then move to their Euro, Dollar or Sterling (Not India) as they wish.

The Escape MasterCard® Prepaid Card offers the ability to load wages and benefit payments directly onto a card. Customers can earn 20% cashback everytime they shop online.

Bringing together the trusted high street brand of Phones 4 U and its unique customer base with Tuxedo’s white label prepaid card solution it was an obvious choice. In the period since launch, the programme has gone from strength to strength providing Phones 4 U with an additional customer service proposition and both Phones 4 U and Tuxedo a strong and Sustainable revenue stream.

The Neon Prepaid MasterCard offers teenagers between the ages of 13-17 the freedom to spend online and instore and learn about how to manage their money along the way. Bringing together the trusted high street brand of Phones 4 U and its unique customer base with Tuxedo’s white label prepaid card solution it was an obvious choice. In the period since launch, the programme has gone from strength to strength providing Phones 4 U with an additional customer service proposition and both Phones 4 U and Tuxedo a strong and Sustainable revenue stream.

Paul Smith, Managing Director of E.Z. Pay Ltd commented

E.Z. Pay Ltd was set up by Phones 4u with the specific purpose of launching Prepaid cards within the group. As MD of E.Z. Pay Ltd I conducted a “beauty parade” of the leading lights in the prepaid industry. I met with Issuing Banks, Payment Processors and Programme Managers numbering approximately a dozen companies.

We had a very specific vision for our cards which we envisaged would serve our three main demographic strata across three separate card programmes. The combined target market volume that Phones 4u served in our 500+ stores amounted to approximately 150,000 customers per month.

It became very apparent very quickly that Tuxedo Money Solutions were the ideal partner. Their attitude was “can do” and they displayed the same entrepreneurial spirit that is an essential part of the Phones 4u ethos. Quite apart from this, as a part of our due diligence it became apparent that Tuxedo had built their IT security, scalability and professional standards upon foundations that a large corporate would have been proud of. Importantly, Tuxedo had not fallen into the trap of allowing their robustness of operation to control their commercial acumen.

Tuxedo were an integral part of Phones 4u going from a zero card base to 250,000 cards issued within 12 months – I can confidently state that this simply would not have happened without them.

Inevitably we encountered the unexpected along our journey and found that in the face of testing issues we had indeed chosen the ideal partner.

As a group we are now at the juncture of increasing our card issuance by treble the amount that we have been issuing per annum and Tuxedo remain at the centre of and an integral part of that expansion.





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